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FOR IMMEDIATE RELEASE
The Directory of Mail Order Catalogs—2006 Edition
Minneapolis, MN January 25, 2006 -- The National Mail Order Association (NMOA) is happy to announce the 2006 Edition of The Directory of Mail Order Catalogs. This resource, now in its twentieth year, is the most comprehensive directory of the consumer mail order catalog industry, offering valuable, current, and detailed information to both consumers and businesses.
The Directory of Mail Order Catalogs reflects over twenty years of in-depth, cumulative research. The growth and continued success of this resource, along with its sister publication, The Directory of Business-to-Business Catalogs, reinforces the National Mail Order Association’s recent predictions that mail order companies who use electronic products as a supplement, rather than a replacement for print catalogs, will surpass those companies that limit their sales exclusively to the Internet. The latest statistics show catalog sales to be $125.7 billion, and are expected to inflate to $163.1 billion in the next two years. Of that total, the consumer catalog sector anticipates an increase of nearly 30%, over $99 billion.
This brand new 2006 edition provides up-to-date, unique, hard-to-find data, all in a single volume. The detailed listings include only catalogs that are offered in print—totaling almost 10,500 entries, organized into 43 chapters and 220 sub-chapters. Each listing provides not only basic contact information (phone, fax, address, web site, email) but also other important company data, such as company size, type of products offered, number of pages in the catalog, and frequency of mailing. Plus, the entries include printing and binding methods, annual sales, average order size, and names of key executives. The amount of information contained here, and the user-friendly format of The Directory of Mail Order Catalogs, saves hours of research time and effort for its users.
Several significant aspects of The Directory of Mail Order Catalogs are vastly improved in this edition. Hundreds of obsolete listings have been deleted and new mail order catalogs have been added. Existing listings have been updated, with new contact data, product descriptions, sales and marketing figures, subscription information, and physical characteristics.
Organized first into chapters and subchapters by type of products offered, and then alphabetically within each subchapter, this 2006 edition makes it easy to locate specific mail order companies and their products.
Four easy-to-use cross-referenced indexes will put this vast array of information at the user’s fingertips immediately. The Catalog & Company Name Index includes each listing in alphabetical order; the Geographical Index organizes the companies by state; the Web Site Index, arranged by category, provides access to companies with websites; the Product Index was greatly enhanced to include over 3,000 major categories and more than 4,000 sub-categories, aiding quick research for specific products.
The Directory of Mail Order Catalogs is the perfect sales and lead generation tool for marketing all types of products and services. The Directory of Mail Order Catalogs, 2006 soft-cover, 1,408 pages, 10,330 listings.
The directory, priced at $250.00, is available for purchase online at www.nmoa.org/catalog/mailorderdir.htm
About The National Mail Order Association (NMOA)
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National Mail Order