|National Mail Order Association
Return to Press Room
FOR IMMEDIATE RELEASE
National Mail Order Association (NMOA)
2807 Polk Street NE, Minneapolis, MN
FOR IMMEDIATE RELEASE
New training guide helps small businesses create successful advertising
In an era when the talk of the town is web advertising, the fact remains
that print advertising still is a powerhouse of small business promotion. So
knowing how to create, or judge, a good money making advertisement is
crucial to every business owner's success.
MINNEAPOLIS, MN, December, 2009 - Small businesses cannot depend on the web
alone to grow their business. Every small business needs to have a
multi-platform advertising strategy that includes print advertisements in
magazines, newspapers, inserts, fliers and brochures. That's the reason the
National Mail Order Association (NMOA) has published its most recent
training guide How to Create Successful Small Business Advertising.
"With millions of webmasters competing for popular keywords and phrases,
banner ads, and natural search engine placement, the cost of web advertising
is skyrocketing. The Web is a very cluttered place; almost impossible to
stand out in without a significant budget. It's a seller's market that does
not favor the small business person," says John Schulte, author of the new
advertising training guide.
"With every action there is a reaction," says Schulte. "Over these last few
years, magazines, newspapers and various forms of direct mail have taken a
back seat to the Web, causing a decline in revenue for many of these media
outlets, thus opening up a buyer's market for small businesses to buy
targeted print advertising at a bargain rate.
The catch is most small businesses have not been trained to create or
recognize good money making advertisements. Because of this, most businesses
end up wasting money on rushed advertisements that provide poor results or
none at all. This new training guide How to Create Successful Small
Business Advertising puts the odds back in the favor of the small business
person by teaching them how to create and recognize good solid
advertisements that produce results.
Readers learn how to strategize an advertising plan, target their market,
find their market, the process for creating a good ad for their market, the
tactics for buying their advertising at steep discounts, and tracking the
results of every ad they place.
"Bargains are to be had in print promotion when you know what you're doing,"
says Schulte "Learn the professional advertising tactics in this guide and
you will be a better marketing and business person, fail to understand and
use these proven advertising principles and watch your budget go down the
The full Table of Contents and ordering information can be found
About The National Mail Order Association (NMOA)
The National Mail Order Association, (NMOA) is a 35-year old professional
organization that provides information, education and business contacts to
small to midsize businesses and entrepreneurs that employ mail order and
direct marketing tactics for selling goods and services.
About John Schulte
John Schulte is a Small Business Consultant and Direct Marketing Strategist.
He is a 30-year veteran of advertising, marketing, publicity, promotions and
sales. He is an internationally recognized expert in the areas of mail
order, direct mail, cataloging and overall direct marketing. He is one of
the few people in the United States that has been certified by a United
States Federal Court as a Direct Marketing and Catalog expert, able to act
as an expert witness in Federal Court cases.
For more information contact:
John D. Schulte, National Mail Order Association (NMOA.org)
Direct dial: 612-788-1673
National Mail Order
2807 Polk St. NE Minneapolis MN 55418-2954 USA
Tel: 612-788-1673 Fax: 612-788-1147
Product Marketing/Development: 612-788-4197
Office Hours: Monday-Friday, 9:00am to 5:00pm Central Time
General Information: firstname.lastname@example.org
For specific inquiries, please see our contact