How Can Inside
Direct Mail Help You?
INSIDE DIRECT MAIL is the most
comprehensive publication for the direct mail industry.
With Inside Direct Mail, you'll learn what’s in the mail, what’s
working and what’s not—and most importantly, HOW TO IMPROVE YOUR
RESPONSE. And you’ll read the latest on offers, lists, testing,
copywriting, design, customer retention and more.
If you’re selling (or interested in selling) your product or service
by mail, you should be reading Inside Direct Mail. Each issue provides
how-to tips for generating maximum response to your direct mail
efforts—to not only help you get more customers, but to keep the ones
you have and boost your profit.
The articles in Inside Direct Mail cover all market sectors—from
nonprofit to publishing, financial services, retail (including
catalogs), telecommunications, business-to-business, insurance and
travel. If you’re mailing it, we cover it.
Every month, Inside Direct Mail gives subscribers the true insider’s
picture of what’s powerful and unprecedented in direct mail.
Direct Mail is no longer being published. Please check out these two
other publications to see if they will provide the information you are
If you need to hire strategic help to
develop a direct mail program, click here:
Direct Mail Expert