to Benchmark Your Marketing Campaign
Knowing what performance to
expect from your campaigns has never been harder – or more important.
This eighth edition of DMA's Response
Rate Report provides success metrics for direct mail, email, paid
search, online display advertising, and telephone marketing. For the
first time, the report contains transactional data on email
(courtesy of Epsilon) and online display advertising (courtesy of
Bizo), which provides richer industry-level data than was possible
As always, the Response Rate Report is a great way to see trends in
marketing and gauge your firm's marketing performance.
You can benchmark your
campaign performance for five primary media:
- Direct Mail (five formats)
- Paid Search
- Internet Display
…with additional data on mobile (SMS
and display), DRTV, Direct response radio, magazine, newspaper,
inserts, fax and digital out-of-home.
In order to let you compare your performance against similar
campaigns, the data has been broken down into four additional
- Direct sale vs. Lead generation
- B-to-B vs. B-to-C
- Size of average sale
- Industries (Business-to-Business
Services, Consumer Packaged Goods, Education, Financial Services,
Health Care & Pharmaceuticals, Nonprofit, Publishing Media &
Entertainment, Retail, Technology & Manufacturing, Telecom &
- Completely revamped methodology and
- Segmentations of data by size of
average sale and by B-to-B vs. B-to-C
- Data for five formats of direct
mail: letter-sized envelopes, postcards, oversized, dimensional and
- Data on primary purpose of campaigns
- Completely new metrics on cost and
performance for email, paid search, internet display, mobile and
- Comparisons between media on average
cost per sale or lead and response
Get definitive answers to the most
important question in direct marketing today!
We accept Visa, MasterCard, American
Express, and Discover credit cards as well as PayPal.
The cost is only $499.00
DMA 2012 Response Rate Trends Report
Note: The DMA 2012 Response Rate Trends Report is available in electronic
format. You will receive an email with link to download the report
within 24 hours of ordering. Orders placed after 12:00 p.m. CT will be
received the next business day.