May 28, 2008

NMOA News and Information

New Product


According to the CDC 60% of Americans are overweight with a health care cost impact of $100 Billion annually and an estimated $60 Billion cost in lost business productivity. A Mayo Health Study points to the main culprit: our sedentary lifestyles, primarily time spent sitting at the office.

TrekDesk offers a solution: A universal workstation that attaches to existing treadmills, allowing users to walk and work (at slow speeds ). Users can easily burn a minimum of 800 calories a day, (without sweating or losing their breath) equating to a weight loss of approximately 60 - 70 lbs a year.

Market: There are more than 50 million home offices and 47 million treadmills in the US alone. Click here to read more details.

Looking for distributors and resellers

Steve Bordley


Are you looking for a large collection of Wholesale Suppliers, Importers, Distributors, Liquidation and Closeout Specialists?

If so, make sure you look into the NMOA Professional Wholesale Resource Guide.

This 4-in-1 directory has been hand compiled over the years to put all types of wholesale resources at your fingertips.

The Web Site Reality Check: Taking a Site Inventory.
Many small business owners make the mistake of launching their website and never looking at it again! If you're not updating your website regularly, visitors aren't likely to visit your site on a regular basis, and you may even be reducing your chances of higher search engine rankings. Improving your search engine rankings is much easier when your site is updated with fresh content, contains significant keywords, and features relevant backlinks. Developing a valuable small business internet marketing strategy is essential for driving traffic and increasing website optimization—a well-developed strategy can also make your website more credible.

Is your site outdated or in need of a refresher? Here are just a few top signs that your website could be brought into the new century:
Click here to read the signs.

May 2008 News from the American Catalog Mailers Association (ACMA)
New membership commitments:
With all the activity we missed one new member last newsletter: GJM Associates. Our sincere apologies to George Mollo. (GJM Associates was actually the first consultant to sign up as an ACMA new member.) Since our recent update we also added and Country Casual as new ACMA members and have received promises from several more leading firms we expect to announce shortly. Welcome to all these fine companies!

Slim Jims to Slim Down?
Hard to know exactly but odds favor the USPS moving to reduce the acceptable thickness of slim jim format booklets and specifying the material to tab the booklet. Currently, slim jims of a thickness of 1/8th of an inch are mailable. The USPS is indicating they may need to reduce the this thickness to 1/16th of an inch because of “train wrecks” that are occurring on letter sorting machinery when running slim jims. This issue is of interest to catalogers because slim jims were heralded as a solution to disastrously higher rates effective in 2007. (Slim jims under 3.3 ounces mail at lower letter postage rates.) Click here to read the full newsletter.


How to Make Your Advertising Make Money.
With so much attention to on-line advertising and email marketing, many people forget about improving their print advertising, or are not doing any print at all. I consider both a mistake. There are some great deals to be had in print (see and with all the specialty magazines available to choose from, it’s very easy to find your target market. However, to make your ads pay the highest dividends, you need to know how to create ads that pull.

So, if you currently do any type of print advertising or are thinking about doing it in the future, it’s very important to learn how to create good advertisements, or be able judge good advertisements from bad if you hire someone to do your ads.

One of the best books I’ve come across over the years, with plenty of pictures to learn from is Creating Successful Small Business Advertising by Jerry Fisher, one of America's best-known experts. It will help you to immediately improve your advertising's effectiveness.

I highly recommend getting a copy of this book to read and refer to. Click here to read more about this book.

Five Speed Bumps that Halt Your Company’s Profits…and How to Eliminate Them
If you want to be competitive in today’s marketplace, you have to do one main thing: Serve customers ten times faster than you do now. “What?” you may be thinking. “How is that possible? I’m already too busy and overworked.”

Realize that everyone thinks they’re already too busy. Unfortunately, a large part of people’s busy-ness is the fact that they’re repeatedly picking things up (products, parts, paperwork, etc.) and putting them down. In the process of picking the thing up, you have to remember what you were originally doing with it and what you need to do next. In the process of putting it back down, you have to bookmark it somehow so you can continue working on it later. On top of that you have delays and redundant or unnecessary processes that slow you down. So while you are indeed very busy, you’re often not productive.

The fact is the slower you are to meet customer demands, the more money your company is losing. Things like long lead times, slow turnaround times, unnecessary steps, and sheer carelessness cost you in terms of repeat business and referrals. So what exactly is causing all the redundancy and slowness? The five speed bumps of business. Beware of these five things in your own company so you can reclaim your lost profits. Click here to read the five things that kill profits.
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New Products--Wholesale Only

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National Mail Order Association (NMOA)
2807 Polk Street NE, Minneapolis, MN 55418-2954  USA 612-788-4197