Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

----------------------------------------------------

New Business Search Tool

infoUSA (NASDAQ:IUSA), announced its plans to offer a new business search tool called, "infoGenie."

What is "infoGenie" and what can you do with it?

In a traditional business search, our clients search either by a "SIC Code," which was developed by the
government or by a traditional "yellow page" heading that was developed by the phone company.

When you search by the specified SIC code - 171105 for "Plumbing Contractors," you will also
get heating/air conditioning contractors, and all sorts of other contractors.

When you search by the yellow page heading "Plumbing Contractors," you get a broad category of
business in the plumbing industry.

Thanks to the Internet - all the search rules are becoming obsolete. With the use of "infoGenie", you
will be able to search "plumbing contractors" who also specialize in "dehumidification", or plumbing
contractors who "install water softeners", or who specialize in "installing humidifiers."

Over 1 million businesses have websites. They are able to post information about their business on
their website. Within a business website, you can find out a wealth of information about their
company including details about their business, executive names and titles, financial information, etc.
infoUSA plans to take this information from business websites and create a master storage facility
to offer the detailed searches to its customers.

"infoGenie" will take the business search to a higher-level beyond the SIC code and Yellow Page
headings. By incorporating "infoGenie" with "SalesGenie," customers will be able to find a "needle
in a haystack", for whatever their needs may be, either for buying a product or service, or prospect
and researching. This service is scheduled to be offered sometime in 2006.

About infoUSA

infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer
information products, database marketing services, data processing services and sales and marketing
solutions.

NOTE: Looking for good mailing lists? Contact NMOA list advisor, Jerry Mamola jmamola@optonline.net
Phone: 732-833-4334

----------------------------------------------------

Useful Direct Marketing and Mail Order Links.

Advertising- Bridal Market Advertising Guide

Advertising- Christian Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide

Advertising- Home Furnishing and Decor Advertising Guide

Advertising- Home Gardening Advertising Guide

Advertising- Parenting Market Advertising Guide

Advertising-Pet Market Advertising Guide

Advertising- Woman's Market Advertising Guide

Advertising- How to Create Great Small Business Advertising

 

Call Centers- Telephone Order Taking Services

 

Catalogs- Catalog and E-commerce Benchmarks

Catalogs- Directory of Mail Order Catalogs

Catalogs- Directory of Business to Business Catalogs

Catalogs- Top 150 Catalogs in the United States

 

Classified Advertising- How to Market using Classified Ads

 

Direct Mail- Copywriters and Creative Services Guide

Direct Mail- Directory of Major Direct Mailers

Direct Mail- Inside Direct Mail Newsletter

Direct Mail- Secrets of Successful Direct Mail

 

Direct Marketing- Direct Marketing Seminars and Events

Direct Marketing- Direct Marketing Statistics

Direct Marketing- Direct Marketing Response Rates

Direct Marketing- Direct Marketing Toolkit

 

Fulfillment- Warehouse and Order Fulfillment Centers

 

Mailing Lists- Direct Mail and E-mail Lists

 

Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.

Product Marketing- Joe Cossman's Course for Marketing a Product

Product Marketing- How to Market a Product for Under $500

 

Start a Mail Order Business- Direct Marketing Toolkit

 

Wholesale and Drop Shipping- Professional Wholesale Resource Guide

 

Direct Marketing Bookstore

National Mail Order Association Home