Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

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ClassifiedChannel.com Launches, Offering Free Local Advertising for Consumers and Businesses

ORLANDO, Fla.--MultiChannel Ventures today announces the launch of their newest interactive asset, ClassifiedChannel.com. ClassifiedChannel.com is a new national online advertising network designed to bring together local buyers and sellers of consumer products and services in one location.

The free local classified ad insertion capability will enable both local consumers and small businesses nationwide the ability to post a variety of items such as homes, cars, boats, jobs, apartments, electronics, pets or garage sales alongside over 40 other categories to the site at no cost. The paid displayed ad service will provide businesses the ability to reach a very targeted local online audience with prominent ad placement in category and geographically specific areas of the site.

Michael Gerrity, Chairman of MultiChannel Ventures, commented, "Since most people prefer to buy and sell locally, we decided to build a business model and national online ad network with that focus in mind. ClassifiedChannel.com will allow local advertisers to select from two types of local ad insertion services: free and paid. With the efficiencies of the web, it's all about reducing their customer acquisition costs."

With the massive migration of traditional U.S. ad spending going to the web, online advertising is expected to grow from $11B in 2005 to approximately $19B by 2009 according to PricewaterhouseCoopers' 2005 Global Entertainment and Media Outlook Report. Because of such, ClassifiedChannel.com is perfectly positioned to ride this growing tidal wave of advertising transition.

About MultiChannel Ventures

MultiChannel Ventures is a developer, owner and operator of a broad range of video programming, broadband distribution, interactive, subscription, paid search, advertising and transaction-based Internet businesses. MultiChannel Ventures primarily develops or acquires early-stage Internet assets through which they can create and realize significant shareholder value over a five to seven year horizon.

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