Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

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Leading Sales Categories at eBay

* eBay's growth in Q4 2004 to Q4 2005 traffic was led by the categories: Health
& Beauty, eBay Stores and Clothing, Shoes & Accessories (see Table 1a). Toys,
Entertainment and Jewelry categories led in unique shoppers from Q3 to Q4 2005
(see Table 1b).

* eBay's unique audience grew 20 percent from Q4 2004 to Q4 2005, and rose 10
percent from Q3 to Q4 2005 (see Table 2).

* Average number of purchases made on eBay grew 92 percent from 17.6 billion
to 33.8 billion purchases from January to November 2005 (see Table 3).

Table 1a. Top 5 Fastest Growing eBay Channels, Q4 2004 vs. Q4 2005
+-----------------------------+-----------+-----------+--------------+

| eBay Channel                |  Q4 2004  |  Q4 2005  | Q4 2004 - Q4 |

|                             | UA (000)  | UA (000)  | 2005 Growth  |

+-----------------------------+-----------+-----------+--------------+

| eBay Health & Beauty        |   3,219   |   4,362   |     36%      |

| eBay Stores                 |  11,429   |  15,042   |     32%      |

| eBay Clothing, Shoes &      |   9,268   |  12,110   |     31%      |

| Accessories                 |           |           |              |

| eBay Entertainment          |  12,393   |  15,108   |     22%      |

| eBay Electronics            |   9,562   |  11,167   |     17%      |

+-----------------------------+-----------+-----------+--------------+
Source: Nielsen//NetRatings, January 2006

Table 1b. Top 5 Fastest Growing eBay Channels, Q3 vs. Q4 2005
+---------------------------+----------+----------+-------------+

| eBay Channel              | Q3 2005  | Q4 2005  |   Q3 - Q4   |

|                           | UA (000) | UA (000) | 2005 Growth |

+---------------------------+----------+----------+-------------+

| eBay Toys                 |  6,643   |  10,702  |     61%     |

| eBay Entertainment        |  10,370  |  15,108  |     46%     |

| eBay Jewelry and Watches  |  4,073   |  5,903   |     45%     |

| eBay Clothing, Shoes &    |  8,489   |  12,110  |     43%     |

| Accessories               |          |          |             |

| eBay Electronics          |  7,959   |  11,167  |     40%     |

+---------------------------+----------+----------+-------------+
Source: Nielsen//NetRatings, January 2006

Table 2. eBay's 3-Month Average Monthly Unique Audience, Q4 2004 vs. Q4 2005
+--------+--------------+---------------+--------------+-------+---------+

| PARENT |  Q4 2004 UA  |  Q3 2005 UA   |  Q4 2005 UA  | Q4-Q4 |  Q3-Q4  |

|        |    (000)     |     (000)     |    (000)     |       |  2005   |

+--------+--------------+---------------+--------------+-------+---------+

|  eBay  |    51,755    |    56,594     |    62,026    |  20%  |   10%   |

+--------+--------------+---------------+--------------+-------+---------+

Source: Nielsen//NetRatings, January 2006

Table 3. Purchases made on eBay, Jan-Nov, 2005
+------------------+---------------------------------+

|      Month       |         Purchases (000)         |

+------------------+---------------------------------+

|      Jan-05      |              17,568             |

|      Feb-05      |              18,789             |

|      Mar-05      |              21,345             |

|      Apr-05      |              19,948             |

|      May-05      |              18,599             |

|      Jun-05      |              25,023             |

|      Jul-05      |              26,421             |

|      Aug-05      |              33,141             |

|      Sep-05      |              29,773             |

|      Oct-05      |              33,038             |

|      Nov-05      |              33,761             |

+------------------+---------------------------------+

Source: Nielsen//NetRatings MegaView Online Retail, January 2006

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