Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

----------------------------------------------------

eBay to acquire Shopping.com

eBay has agreed to acquire Shopping.com Ltd. for about $620 million in cash, comScore
Networks has prepared the following data and commentary.

"Shopping.com's consumer-friendly comparison shopping functions are compelling
additions to eBay's portfolio," comments James Lamberti, vice president of
comScore Networks. "This acquisition brings together two of the largest properties
in an increasingly competitive e-commerce landscape."

-- comScore Media Metrix found that 13.8 million consumers visited both eBay and
Shopping.com Sites during the month of April.

-- On a combined basis, the two sites reached 71 million consumers in April 2005.

-- 22 percent of eBay visitors also visited Shopping.com Sites in April.

-- 61 percent of Shopping.com Sites visitors also visited eBay in April.


Total U.S. Unique Visitors (000)
April 2005 vs. April 2004
Source: comScore Media Metrix

                                    April 04         April 05         % Change

eBay                             60,106         63,825             6%

Shopping.com Sites       19,643           22,637           15%

----------------------------------------------------

Useful Direct Marketing and Mail Order Links.

Advertising- Bridal Market Advertising Guide

Advertising- Christian Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide

Advertising- Home Furnishing and Decor Advertising Guide

Advertising- Home Gardening Advertising Guide

Advertising- Parenting Market Advertising Guide

Advertising-Pet Market Advertising Guide

Advertising- Woman's Market Advertising Guide

Advertising- How to Create Great Small Business Advertising

 

Call Centers- Telephone Order Taking Services

 

Catalogs- Catalog and E-commerce Benchmarks

Catalogs- Directory of Mail Order Catalogs

Catalogs- Directory of Business to Business Catalogs

Catalogs- Top 150 Catalogs in the United States

 

Classified Advertising- How to Market using Classified Ads

 

Direct Mail- Copywriters and Creative Services Guide

Direct Mail- Directory of Major Direct Mailers

Direct Mail- Inside Direct Mail Newsletter

Direct Mail- Secrets of Successful Direct Mail

 

Direct Marketing- Direct Marketing Seminars and Events

Direct Marketing- Direct Marketing Statistics

Direct Marketing- Direct Marketing Response Rates

Direct Marketing- Direct Marketing Toolkit

 

Fulfillment- Warehouse and Order Fulfillment Centers

 

Mailing Lists- Direct Mail and E-mail Lists

 

Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.

Product Marketing- Joe Cossman's Course for Marketing a Product

Product Marketing- How to Market a Product for Under $500

 

Start a Mail Order Business- Direct Marketing Toolkit

 

Wholesale and Drop Shipping- Professional Wholesale Resource Guide

 

Direct Marketing Bookstore

National Mail Order Association Home