Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

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Top 5 eCommerce Sites for May 2005 according to MegaView Online
Retail, in light of Amazon's earnings announcement.

 

Amazon ranked second in terms of purchases with more than 5.1 million purchases

in May, according to Nielsen//NetRatings.  In addition, it enjoyed a strong session

conversion rate of 4.7%.

 

Also in May 2005, Amazon ranked as the number one Books, DVD/Video and Music/CDs/Records/Tapes

eCommerce site, based on total number of purchases, according to Nielsen//NetRatings

MegaView Online Retail.

 

"Amazon continues to drive significant sales online, outpacing all multi-channel

retailers in transaction volume with more than 5.1 million purchases in May 2005,"

said Heather Dougherty, senior retail analyst, Nielsen//NetRatings. "Through

increased product categories and selection, such as wedding registries and loose

diamonds, Amazon has been consistently successful in attracting a large customer

base." 

 

Nielsen//NetRatings MegaView Online Retail

Top 5 eCommerce Sites Ranked by Purchases for May 2005

+-----------------+-----------+-----------------+

| eCommerce Site  | Purchases |         Session |

|                 |     (000) | Conversion Rate |

|                 |           |             (%) |

+-----------------+-----------+-----------------+

| eBay            |    18,599 |             2.8 |

| Amazon          |     5,163 |             4.7 |

| Symantec        |       963 |             5.8 |

| QVC             |       899 |             6.1 |

| Office Depot    |       880 |            12.3 |

+-----------------+-----------+-----------------+

Source: Nielsen//NetRatings

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In a related news release:

 

YAHOO! (Nasdaq: YHOO)

Yahoo! ranked as the No. 3 Parent  and the No. 1 Brand online during June 2005,

attracting 99.3 million and 99.1 million U.S. unique visitors, respectively,

according to Nielsen//NetRatings.

 

Nine of Yahoo's channels ranked No. 1 according to Nielsen//NetRatings categories,

including Yahoo! Mail in the E-mail category and Yahoo! Music in the Music category

(see chart below).

 

Monthly Data for June 2005

U.S., Home and Work

+----------------+----------+----------------------------------------+

|                |  Unique  |                                        |

|                | Audience |                                        |

| Brand/Channel  |  (000)   | Category                               |

+----------------+----------+----------------------------------------+

| Yahoo!         |  99,137  | General Interest Portals & Communities |

| Yahoo! Mail    |  46,500  | E-mail                                 |

| Yahoo! Music   |  27,176  | Music                                  |

| Yahoo! News    |  24,917  | Current Events & Global News           |

| Yahoo! Local   |  22,417  | Directories/Local Guides               |

| My Yahoo!      |  20,638  | Targeted Portals & Communities         |

| Yahoo! Games   |  12,713  | Online Games                           |

| Yahoo! Finance |  11,597  | Financial News & Information           |

| Yahoo! Photos  |  8,433   | Photography                            |

+----------------+----------+----------------------------------------+

Source:  Nielsen//NetRatings

============================================================================

EBAY (Nasdaq: EBAY)

In June 2005, eBay ranked as the fifth largest Parent and sixth largest Brand,

attracting 53.7 million and 51.1 million U.S. visitors, respectively, according

to Nielsen//NetRatings.

 

According to Nielsen//NetRatings, during June 2005, the eBay and Paypal brands

ranked No. 1 in the Classifieds/Auctions and Financial Tools categories, respectively

(see chart below).

 

Monthly Data for June 2005

U.S., Home and Work

+---------+----------+---------------------+

|         |  Unique  |                     |

|         | Audience |                     |

| Brand   |  (000)   | Category            |

+---------+----------+---------------------+

| eBay    |  51,098  | Classifies/Auctions |

| PayPal  |  16,654  | Financial Tools     |

+---------+----------+---------------------+

Source:  Nielsen//NetRatings

============================================================================

GOOGLE (Nasdaq: GOOG)

The Google parent company ranked No. 4 and attracted more than 78.5 million U.S.

visitors during June 2005, jumping 25 percent in year-over-year growth, according

to Nielsen//NetRatings. The Google and Blogger brands ranked No. 1 in Search

and Web Hosting, respectively (see chart below).

 

Monthly Data for June 2005

U.S., Home and Work

+----------+----------+--------------+

|          |  Unique  |              |

|          | Audience |              |

| Brand    |  (000)   | Category     |

+----------+----------+--------------+

| Google   |  76,931  | Search       |

| Blogger  |  11,768  | Web Hosting  |

+----------+----------+--------------+

Source:  Nielsen//NetRatings

 

Google Search ranked No. 1, representing 48 percent of all searches conducted

in May 2005, according to Nielsen//NetRatings MegaView Search. Google's Web,

Image and News Searches also ranked No. 1 among share of all Web, image and news

searches.

 

Monthly Data for May 2005

U.S., Home and Work

+---------------------+-----------+----------+---------------+

| Provider/Vertical   | Searches  | Share of | Search Type   |

|                     | (000)     | Searches |               |

+---------------------+-----------+----------+---------------+

| Google Search       | 2,069,321 | 48%      | All Search    |

| Google Web Search   | 1,823,035 | 48%      | Web Search    |

| Google Image Search | 193,380   | 72%      | Image Search  |

| Google News Search  | 20,490    | 60%      | News Search   |

+---------------------+-----------+----------+---------------+

Source:  Nielsen//NetRatings MegaView Search

---------------------------------------------------

 

In a further related news release:

 

DOUBLE-DIGIT GROWTH IN SEARCH SEEN BY AOL AND ASK JEEVES
FROM Q1 TO Q2 2005,

 

WHILE TOP SEARCH PLAYERS GOOGLE AND YAHOO! MAINTAIN
CONSISTENT GROWTH, ACCORDING TO NIELSEN//NETRATINGS

 

Newly Released Search Share Data Reports Google at 47 Percent, Yahoo!

at 22 Percent and MSN at 12 Percent; My Way Search Makes its Way into Top Five

Rankings for the First Time

 

Nielsen//NetRatings, a global leader in Internet media and market research, reported
today Q1 and Q2 search growth for the top five search engines. AOL and Ask
Jeeves rose 15 and 16 percent, respectively, in the number of searches conducted,
while Google and Yahoo! maintained single digit growth (see Table 1). Overall,
search as a category saw a five percent increase in the number of searches conducted
from Q1 to Q2 during 2005.

 

“While growth in searches was modest among the 'Big Three' search engines, the

fourth and fifth biggest search engines, AOL and Ask Jeeves, grew three times

as fast,” said Ken Cassar, director of strategic analysis, Nielsen//NetRatings.

“While it's far too early to say that Google needs to watch its back, a resurgent

AOL makes the game a lot more interesting.”

 

Table 1. Search Growth for Top 5 Search Engines, Q1-Q2 2005, U.S.

+---------------+---------------------+--------------------+-------------+

| Search Engine |  Q1 2005 Searches   |  Q2 2005 Searches  |   Percent   |

|               |        (000)        |       (000)        |   Change    |

+---------------+---------------------+--------------------+-------------+

| Google        |       5,737,097     |       6,088,343    |     6%      |

| Yahoo!        |       2,576,473     |       2,798,123    |     9%      |

| MSN           |       1,659,235     |       1,590,049    |     -4%     |

| AOL           |          562,816    |         646,641    |     15%     |

| Ask Jeeves    |          216,656    |         250,869    |     16%     |

| Overall Total |      12,263,765     |     12,849,121     |     5%      |

+---------------+---------------------+--------------------+-------------+

Source: Nielsen//NetRatings MegaView Search, July 2005

 

June 2005 Search Share Data Released

The newly released June 2005 MegaView Search report ranks Google No. 1 with 47

percent of all searches conducted online, Yahoo! at 22 percent and MSN at 12

percent (see Table 2). AOL Search held five percent of all searches, and for

the first time, My Way Search made its way into the top five rankings, garnering

two percent of all searches.

 

“My Way's unique anti-advertising value proposition resonates with a small, but

growing market niche,” said Cassar. “As online publishers enjoy the growing demand

for advertising inventory and continue to create more ad slots within a finite

number of Web pages, this disaffected minority may become a force that the major

players need to contend with.”

 

Table 2. Top Search Engines by Share of Searches, June 2005 (U.S., Home & Work)

+------------------+----------------------------+----------------------+

| Search Engine    |       Searches (000)       |  Share of Searches   |

+------------------+----------------------------+----------------------+

| Google Search    |                2,032,227   |         47%          |

| Yahoo! Search    |                  965,644   |         22%          |

| MSN Search       |                  540,687   |         12%          |

| AOL Search       |                  237,408   |          5%          |

| My Way Search    |                   78,821   |          2%          |

+------------------+----------------------------+----------------------+

Source: Nielsen//NetRatings MegaView Search, July 2005

 

Vertical Growth Drivers-Image Search on the Rise

Image search was the main vertical driving the growth experienced by four of

the top five search engines during Q2 as compared to Q1. MSN saw the largest

increase in its image searches with a 90 percent spike (see Table 3). AOL's image

search soared 74 percent, Yahoo!'s rose 55 percent, and Google's jumped 12 percent.

Ask Jeeves' growth was fueled mainly by its news searches, which increased 42

percent.

 

Table 3. Main Drivers of Search Growth for Top 5 Search Engines, Q1-Q2 2005,

U.S.

+------------------------+-----------------+-----------------+-----------+

| Provider/Vertical      |     Q1 2005     |     Q2 2005     |  Percent  |

|                        | Searches (000)  | Searches (000)  |  Change   |

+------------------------+-----------------+-----------------+-----------+

| MSN Image Search       |      9,305      |     17,694      |    90%    |

| AOL Image Search       |      5,718      |      9,935      |    74%    |

| Yahoo! Image Search    |     92,403      |     143,643     |    55%    |

| Ask Jeeves News Search |       450       |       637       |    42%    |

| Google Image Search    |     482,629     |     541,843     |    12%    |

+------------------------+-----------------+-----------------+-----------+

Source: Nielsen//NetRatings MegaView Search, July 2005

 

About MegaView Search Service

MegaView Search service is based on the Nielsen//NetRatings' MegaPanel®, which

provides search providers and Internet publishers with the most comprehensive

intelligence to develop more efficient advertising opportunities by providing

marketers insight into how consumers navigate through the Web. By combining these

survey results with the actual surfing habits of the respondents, search providers

and Internet publishers are able to better understand how consumers are searching

online. MegaView Search was the second product introduced from MegaPanel®, an

online syndicated suite of services that provides comprehensive Internet market

research for key vertical industries including financial services, search, online

retail, travel and local markets.

 

About Nielsen//NetRatings

NetRatings, Inc. (Nasdaq: NTRT), a global leader in Internet media and market

research, provides the Nielsen//NetRatings services, which set the global standard

for Internet audience measurement and analysis, and is the industry's premier

source for online media and market intelligence. Covering 70 percent of the world's

Internet usage, the Nielsen//NetRatings services offer syndicated Internet and

digital media research reports and custom-tailored data to help companies gain

valuable insight into their business. For more information, please visit www.nielsen-netratings.com

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