Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association

----------------------------------------------------

Shopzilla is the Fastest Growing Comparison Shopping Site for Holiday 2004; Holiday Traffic Jumps 59% over Previous Year

LOS ANGELES--Shoppers swarmed to Shopzilla this holiday season, making it one of the top gaining retail properties on the Internet, with a 59% increase in unique visitors.(1) Shopzilla now boasts 17.2 million unique visitors, or almost one third (31%) of all unique visitors in the comparison shopping category for December 2004.(2)

"Comparison shopping really took hold this holiday season and showed phenomenal growth rates. Shopzilla outpaced the industry and is claiming a larger slice of the online pie," said Chuck Davis, president and CEO, Shopzilla. "As the Internet matures, consumers realize they can save time and money by using shopping search sites. Shopzilla's advanced shopping search technology allows our users to shop faster and buy smarter than any other service."

Shopzilla's growth can also be attributed to the new features it introduced this year. The site has the largest selection of organized products and stores, with more than 30 million products and 50,000 stores. Shopzilla's advanced shopping search technology automatically corrects spelling mistakes, understands weights and measures, and intelligently corrects brand names for the right products. Shopzilla also uses ShopRank(TM), a proprietary algorithm that simultaneously weighs multiple factors, including contextual relevance, price, availability, store ratings and popularity, to instantly return accurate results in less than 20 milliseconds, many times faster than any other engine.

About Shopzilla, Inc.

Shopzilla, formerly BizRate.com, is the most powerful and easiest to use shopping search site on the Web. With an index of over 30 million products from more than 50,000 stores, Shopzilla uses ShopRank, a proprietary, patent-pending algorithm, to help shoppers instantly find virtually anything on sale from anyone, anywhere on the Web at the best price. Shopzilla also features powerful comparison tools and BizRate consumer reviews of stores and products, the Web's largest and most trusted consumer feedback network. Every week Shopzilla prepares millions of shoppers to make smarter, more confident purchases and send them directly to the checkout page of thousands of online merchants. Shopzilla, Inc. also operates the BizRate consumer feedback network and powers shopping search for many of the Web's largest consumer sites, including AOL, Lycos, Time Warner's RoadRunner and many others. Founded in 1996, the Los Angeles-based company is profitable and privately held. For more information, visit www.shopzilla.com, the smarter way to shop.

----------------------------------------------------

Useful Direct Marketing and Mail Order Links.

Advertising- Bridal Market Advertising Guide

Advertising- Christian Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide

Advertising- Home Furnishing and Decor Market Guide

Advertising- Parenting Market Advertising Guide

Advertising- Woman's Market Advertising Guide

Advertising- How to Create Great Small Business Advertising

 

Call Centers- Telephone Order Taking Services

 

Catalogs- Catalog and E-commerce Benchmarks

Catalogs- Directory of Mail Order Catalogs

Catalogs- Directory of Business to Business Catalogs

 

Classified Advertising- How to Market using Classified Ads

 

Direct Mail- Copywriters and Creative Services Guide

Direct Mail- Directory of Major Direct Mailers

Direct Mail- Inside Direct Mail Newsletter

 

Direct Marketing- Direct Marketing Seminars and Events

Direct Marketing- Direct Marketing Statistics

Direct Marketing- Direct Marketing Response Rates

 

Fulfillment- Warehouse and Order Fulfillment Centers

 

Mailing Lists- Direct Mail and E-mail Lists

 

Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.

Product Marketing- Joe Cossman's Course for Marketing a Product

Product Marketing- How to Market a Product for Under $500

 

Wholesale and Drop Shipping- Professional Wholesale Resource Guide

 

Direct Marketing Bookstore

National Mail Order Association Home