Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association
Shopzilla is the Fastest Growing Comparison Shopping Site for Holiday 2004;
Holiday Traffic Jumps 59% over Previous Year
LOS ANGELES--Shoppers swarmed to Shopzilla this holiday season, making it one of the top gaining retail properties on the Internet, with a 59% increase in unique visitors.(1) Shopzilla now boasts 17.2 million unique visitors, or almost one third (31%) of all unique visitors in the comparison shopping category for December 2004.(2)
"Comparison shopping really took hold this holiday season and showed phenomenal growth rates. Shopzilla outpaced the industry and is claiming a larger slice of the online pie," said Chuck Davis, president and CEO, Shopzilla. "As the Internet matures, consumers realize they can save time and money by using shopping search sites. Shopzilla's advanced shopping search technology allows our users to shop faster and buy smarter than any other service."
Shopzilla's growth can also be attributed to the new features it introduced this year. The site has the largest selection of organized products and stores, with more than 30 million products and 50,000 stores. Shopzilla's advanced shopping search technology automatically corrects spelling mistakes, understands weights and measures, and intelligently corrects brand names for the right products. Shopzilla also uses ShopRank(TM), a proprietary algorithm that simultaneously weighs multiple factors, including contextual relevance, price, availability, store ratings and popularity, to instantly return accurate results in less than 20 milliseconds, many times faster than any other engine.
About Shopzilla, Inc.
Shopzilla, formerly BizRate.com, is the most powerful and easiest to use shopping search site on the Web. With an index of over 30 million products from more than 50,000 stores, Shopzilla uses ShopRank, a proprietary, patent-pending algorithm, to help shoppers instantly find virtually anything on sale from anyone, anywhere on the Web at the best price. Shopzilla also features powerful comparison tools and BizRate consumer reviews of stores and products, the Web's largest and most trusted consumer feedback network. Every week Shopzilla prepares millions of shoppers to make smarter, more confident purchases and send them directly to the checkout page of thousands of online merchants. Shopzilla, Inc. also operates the BizRate consumer feedback network and powers shopping search for many of the Web's largest consumer sites, including AOL, Lycos, Time Warner's RoadRunner and many others. Founded in 1996, the Los Angeles-based company is profitable and privately held. For more information, visit www.shopzilla.com, the smarter way to shop.
Useful Direct Marketing and Mail Order Links.
Advertising- Bridal Market Advertising Guide
Advertising- Christian Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide
Advertising- Home Furnishing and Decor Market Guide
Advertising- Parenting Market Advertising Guide
Advertising- Woman's Market Advertising Guide
Advertising- How to Create Great Small Business Advertising
Call Centers- Telephone Order Taking Services
Catalogs- Catalog and E-commerce Benchmarks
Catalogs- Directory of Mail Order Catalogs
Catalogs- Directory of Business to Business Catalogs
Classified Advertising- How to Market using Classified Ads
Direct Mail- Copywriters and Creative Services Guide
Direct Mail- Directory of Major Direct Mailers
Direct Mail- Inside Direct Mail Newsletter
Direct Marketing- Direct Marketing Seminars and Events
Direct Marketing- Direct Marketing Statistics
Direct Marketing- Direct Marketing Response Rates
Fulfillment- Warehouse and Order Fulfillment Centers
Mailing Lists- Direct Mail and E-mail Lists
Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.
Product Marketing- Joe Cossman's Course for Marketing a Product
Product Marketing- How to Market a Product for Under $500
Wholesale and Drop Shipping- Professional Wholesale Resource Guide
Direct Marketing Bookstore
National Mail Order Association Home