New Direct Mail CD-ROM Attracts Qwest,
Other Leading Brand Names; $averCD(TM) to Launch in Greater Portland
Area in October
WIRE)--Sept. 20, 2005--$averCD is what's new in the world of
consumer direct-mail advertising. The $averCD ad-vantage paradigm
has quickly attracted many leading companies including Qwest,
Nationwide, Trendwest, Overstock.com, Rite Aid, Quiznos Sub, Outback
Steakhouse, Subway, Allstate, Car Toys, IHOP, ShoeMill, The Rose
Quarter and the Oregon Ballet Theatre, topping out a list of more
than 150 new clients. Consumers will experience the value and
convenience of $averCD starting this October, when the $averCD
CD-ROM hits consumer mailboxes in the Portland/Vancouver market.
$averCD is a unique (pat. pend.) CD-ROM discount directory that is
direct-mailed quarterly, free to consumer households. $averCD
contains advertiser-sponsored discount/gift certificates and coupons
that are conveniently printable from the CD by the consumer as
needed. $averCD also contains flashy cutting-edge multimedia ads,
many free games, software and other consumer oriented content like
recipes and gardening tips. These features, along with the software
to manage all of the cataloged and indexed contents and offers, give
$averCD the highest "industry open rate" of any direct-mail piece.
Recently an important shift in consumer behavior has been
observed. Consumers now spend more time viewing and obtaining
information from their computers than from TV, print or radio.
Consumers have largely rejected Internet advertising, pop-ups and
spam, and most consumers are unwilling to spend the time and energy
to manage printed direct-mail advertiser offers and coupons, which
is why most of these coupons and offers end up in the recycle bin.
"We're excited about this new way to reach our customers with our
latest product promotions and discounts," said Judy Peppler, Qwest
president for Oregon. "This new CD-ROM approach to direct
advertising is an innovation and will definitely benefit companies
"It gives us a great deal of confidence that we're onto something
when national companies like Qwest and many others see $averCD as a
preferred way to reach their consumers," said William Simpson,
president of $averCD, LLC.
Market environments are changing rapidly and $averCD is poised to
ride the wave of next-generation marketing. By properly leveraging
the new technologies that have been largely adapted by consumers, $averCD
lets consumers take advantage of discount offerings in a manner that
is unobtrusive, fun and easy to use.
Based in Lake Oswego, Oregon, $averCD, LLC is the leading
Consumer-Direct, business-to-consumer (B2C) advertising company
using incentive-based interactive multimedia advertising coupled
with consumer-printable discount/gift certificates and
coupons/offers. $averCD uniquely positions advertisers' offerings,
which are presented to consumers from a free, easy-to-use CD-ROM
that is distributed quarterly by U.S. Mail.
Founder William E. Simpson II developed and pioneered the
paradigm of incentive advertising using CD-ROM coupon books and
targeted multimedia advertising and marketing. Today, $averCD is
leading the way in this unique and effective advertising method and
continues to define the paradigm with its advertising and marketing
products and solutions.
Unique in the industry, the $averCD discount directory contains
consumer printable advertiser sponsored discount/gift certificates.
In addition to interactive multimedia content, products and services
from brand name national and local companies are included. The disc
contains many free games, software, and other consumer-oriented
content. This mix of valuable content combines to give $averCD the
highest "industry open rate" of any direct mail piece.
Because of the many assets included on $averCD, some of which may
be used daily, and its relatively long shelf life, $averCD is used
frequently in households and provides many opportunities for
consumers to explore various brand opportunities, increasing the
number of brand impressions and driving sales.
$averCD also allows consumers that do have an Internet connection
to link directly to an advertiser's Web site from the CD-ROM simply
by clicking a button, thus eliminating the need for consumers to
memorize hundreds of complex URLs. This feature allows advertisers
additional opportunities to provide real-time offers to consumers
who opt-in and visit their Web sites from the $averCD platform, even
after the $averCD has been in use in households for many weeks, and
up to 90 days after its arrival in the U.S. Mail.
Unfortunately for some advertisers, many online coupon business
paradigms disintermediate consumers from advertisers by providing
advertiser coupons through third-party coupon Web sites, and in
doing so, these Web sites gain -- and then broker -- consumer
information as part of their revenue models. This situation benefits
neither advertisers nor consumers.
$averCD believes in putting consumers and advertisers together in
relationship marketing as opposed to being a data broker like some
online coupon portals.
By allowing consumers to quickly and repeatedly access advertiser
incentive offers over the 90-day period that $averCD is valid -- at
a time that is convenient to them -- $averCD is an unobtrusive way
for advertisers to economically reach potential customers. The $averCD
is programmed to stop working after the 90-day valid-period ends, at
which time a display will advise the consumer to look in the U.S.
Mail for the next quarter $averCD for more valuable offers and
Additionally, the use of $averCD helps conserve natural
resources. With every household in America receiving the equivalent
of a truckload of direct-mail advertising over the course of a year,
the environmental impact can be significantly reduced by having a
large portion of those paper ads condensed onto the four
recycled-plastic CD-ROMs that $averCD ships annually to each
To learn more about this emerging advertising revolution, visit
www.savercd.com or call $averCD, LLC at 503-675-6500.