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National Mail Order Association

 Mail Order and Direct Marketing Museum 

In Memory of Paul Muchnick
April 9, 1915 - May 25, 1994

Paul Muchnick photoOur Mail Order Museum is dedicated to the memory of Paul Muchnick, founder of the NMOA.

A First Class Salute to the man who went out of his way to create an everlasting avenue for helping small to midsize companies utilize mail order marketing methods.

May his entrepreneurial spirit guide us and may his generosity and energy be an example for all of us to follow as we work to break new ground in mail order... in ways that Paul could only dream would one day happen.

Thanks Paul!!

Click on the cover page from the November, 1941 issue of Mail Order Journal to read Paul's What do Sales Letters Need Today - advice that is as pertinent today as it was back then!

Get All the Details

Award Winning Direct Mail Letters from 1942

Original Ginsu Knife TV Commercial
The Ginsu Knife commercial was one of the pioneers of direct response television advertising and television home shopping.


David Ogilvy: We Sell or Else
Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing.

A conversation about advertising, with David Ogilvy

There are plenty of adaptable ideas in the Museum.
You won't want to miss any of them!

National Mail Order Association, LLC
2807 Polk St. NE Minneapolis MN 55418-2954 USA
Tel: 612-788-1673
Office Hours: Monday-Friday, 9:00am to 5:00pm Central Time

General Information:
For specific inquiries, please see our contact page