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National Mail Order Association

 Direct Marketing and Mail Order  
Information Library 


Breaking Marketing News
Direct Marketing News and Information

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The NMOA "Info library" is where you will find valuable direct marketing and mail order information available at no charge. We can't list all the hundreds of documents available for your reference here on this page, so please use the search function above when needed. We also have more valuable information for you at no charge when you join our general Direct Marketing business network (also free) here:

You can find additional specialized marketing information and research in our bookstore. Your patronage helps keep the NMOA going and able to provide all the free help we do.

If you are a retailing marketer of consumer goods, business service provider, or a manufacturer with a product you want sold in catalogs, check into the special programs we have available to help you through our expanded marketing programs.

Read the entire contents
of the advertising classic: Scientific Advertising by Claude Hopkins - all Free (Chapters are located below.)
Every marketer needs to read this historic book.

Informational Links on Direct Marketing Related Subjects

Call Centers for Telephone Order Taking Information on using inbound call centers for taking orders by phone.

Fulfillment Services Information on fulfillment services, order taking, and product delivery for mail order catalogs and web merchants.

Mailing List Tips and Instruction Information on finding, using, and renting mailing lists for marketing purposes.

Other Important Resources for Small Businesses

Bureau of Labor Statistics

Census Bureau A large amount of business statistics and national demographic information.

Deliver Magazine from the USPS

Federal Trade Commission (FTC)

Government Printing Office

Small Business Administration (SBA)

The Postal Explorer
Direct Mail Preparation and other Postal Rules and Requirements

U.S. Business Advisor

U.S. Copyright Office

U.S. Patent and Trademark Office

United States Postal Service (USPS)

Free Sales Magazines and eBooks

Read the Classic Scientific Advertising by Claude Hopkins for Free

Chapter 1 How advertising laws are established

Chapter 2 Just salesmanship

Chapter 3 Offer service

Chapter 4 Mail order advertising - What it teaches

Chapter 5 Headlines 

Chapter 6 Psychology

Chapter 7 Being specific

Chapter 8 Tell your full story 

Chapter 9 Art In Advertising

Chapter 10 Things too costly 

Chapter 11Information 

Chapter 12 Strategy 

Chapter 13 Use of samples

Chapter 14 Getting distribution

Chapter 15 Test campaigns 

Chapter 16 Leaning on dealers 

Chapter 17 Individuality 

Chapter 18 Negative advertising 

Chapter 19 Letter Writing

Chapter 20 A name that helps

Chapter 21 Good business

NEW! Join with other direct marketers and business people in your area by joining one of our new direct marketing and mail order networking groups in your state.

The DMA Response Rate Study
Hailed as the most exciting research The DMA has ever produced, The DMA Response Rate Study delivers response rate benchmarks specific to your campaigns.

The DMA Statistical Fact Book
Every channel. Every segment. Everything you want to know.  We've assembled the most sought-after statistics, projections and information from more than 65 leading research sources to bring you one incredible resource!

Mail Order Catalog Database. Do you sell to catalogs? Here is the database to use to get lists of catalogs by category of what they sell. Perfect for your sales and marketing efforts. This database is constantly being updated.

Who's Charging What! Your Guide to Direct Marketing Creative Services
Put the world's most experienced direct marketing talent to work for you! These experts are generating billions of dollars in revenues for their clients. Imagine what they can do for you!

Inside Direct Mail
Inside Direct Mail is your number one source for direct mail information. Each month this information-packed newsletter takes an inside look at what's being mailed across the country. They examine offers…copy…design…and technique. You'll also receive quick-read direct mail tips… expert advice on the basic elements of successful direct mail in their How-to Workshop column…inside stories from copywriters and designers on what it took to unseat a direct mail control in How I Beat the Control…and much more!

Directory of Major Mailers
This is the only published source of comprehensive information on top direct mail users in the U.S., including the names, addresses and phone and fax numbers of key personnel at nearly 5,000 major mailers.

How to Start a Mail Order Business

Creating Successful Small Business Advertising




National Mail Order Association, LLC
2807 Polk St. NE Minneapolis MN 55418-2954 USA
Tel: 612-788-1673
Office Hours: Monday-Friday, 9:00am to 5:00pm Central Time

General Information:
For specific inquiries, please see our contact page

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