LEARN SEARCH ENGINE MARKETING ONLINE at Search Engine College. Our goal is to offer fun, easy and affordable online short courses in search engine optimization (SEO training) and other search engine marketing subjects. Our 101 courses assume zero knowledge of the subject matter and don't require any HTML or other programming knowledge, although we do provide links to online tutorials where you can learn more. We have a successful track record with students in 46 countries and counting. We also career training with industry certification in search engine optimization (SEO), Pay Per Click advertising (PPC) and Search Engine Marketing (SEM) Please visit our website for complete details and Free Sample Lesson. http://www.searchenginecollege.com


Available Classes Available through Lorman Education Services in Cooperation with the NMOA

LinkedIn®: Marketing Techniques to Stand out From the Crowd
LinkedIn® has become one of the most popular ways for people to connect with their colleagues, customers and clients. Although widely used, it can be difficult to understand the capacities in which LinkedIn® can help you grow your business. This audio conference will show you how to use LinkedIn® most effectively to make more money for your company and for you.

Taught by Lyndle A. Savage Sr., this audio conference will cover specific strategies for the most common selling scenarios – hunting for business, named and targeted accounts, territories, vertical markets, business partners and sales channels. With LinkedIn® you get a jump start in your on-line networking that gets you up to speed faster and with better results.

5 Reasons to Attend:
• Find out who is using LinkedIn®
• Learn tips to build your network and find leads
• Discover how to make money using LinkedIn®
• Understand communications and etiquette
• Explore groups and other features

Click here for more details about this Linkedin Class

LINKEDIN is a registered trademark of LinkedIn, Ltd. and this event is not sponsored by or affiliated with LinkedIn.


Understanding and Troubleshooting Copyright Law
Copyright is one of the most complex, confusing and broadly applicable areas of law. Copyright protection vests in even the smallest amount of creativity, and with the proliferation of electronic media, your employees and clients have unprecedented access to these protected works. As a result, it is easier than ever for you, your clients or your company’s employees to infringe the copyrights of others.

Also, with one click of a mouse, a nameless, faceless internet surfer on the other side of the world can easily infringe your rights. This teleconference helps anyone responsible for creating works or approving those works to understand the basic principles of copyright law. We will outline how to implement basic copyright protection and enforcement strategies, while avoiding common pitfalls.

We will review simple steps for minimizing risk, while maximizing the creativity of your company’s materials. Plus, we will discuss simple contracts and proactive legal steps that can protect your interests and your creative materials. This teleconference is invaluable to any person or company that downloads materials from the internet or produces any type of copyrightable works, including letters, advertising, articles, presentations, or any other type of materials which can be viewed or accessed by others.

Click here for more details about this Copyright Class


Google® Wave(TM): The Future of Marketing Communications
Understand this change in how the new wave of professionals are going to be using the Internet and you will be able to get your marketing message to them there, where they live-Google®. Or instead will it be your competition going Google®?

5 Reasons to Attend:
• Discover why, where, when and how to ride the Google® Wave™
• Save time, costly mistakes and deliver team projects on time
• Communicate faster and more clearly than in email
• Be one of the first to hear Chris Lang’s Google® predictions for 2010
• Pull back the curtain and see the secret social network behind Google® today

Click here for more information about this Google Wave Class

GOOGLE is a registered trademark of Google Inc. and this event is not sponsored by or affiliated with Google. WAVE is a trademark of Google Inc.


Social Media's Rapidly Growing Role in Marketing to Government
During the past two years, social media has reached and passed the tipping point in becoming a major influencer on how to win over buyers in the government market. Regardless of whether you sell commodity products or high-end services, your audience is growing in online social media venues like LinkedIn®, Facebook®, GovLoop™ and Twitter®. If you are behind the learning curve on employing social media in your marketing mix, more innovative companies can and will erode your market share.
When you attend this session you will learn how and why social media has become a viable marketing tool, how to select the right social media tools for your company and get started, how you can define and reach key government buying audiences through social media platforms, how to avoid the many mistakes most make in reaching out to those you want to know, how to influence buyers without selling, and how to position you and your company as thought leaders in your niche.

5 Reasons to Attend:
• Use social media to market to the government audience
• Discover the right tools for your business
• Avoid common mistakes in making connections
• Learn strategies to sell through social media
• Position yourself as an industry leader

Click here to learn more about this Marketing to Government Class

LINKEDIN is a registered trademark of LinkedIn, Ltd. and this event is not sponsored by or affiliated with LinkedIn. FACEBOOK is a registered trademark of Facebook, Inc. and this event is not sponsored by or affiliated with Facebook. TWITTER is a registered trademark of Twitter, Inc. and this event is not sponsored by or affiliated with Twitter.


Best SEO Tips for Writing a Press Release
Each month, millions of people in the United States use Google® News, Yahoo!® News and other news search engines to find the latest information about a wide range of topics that interest them. When they conduct a news search, they often find recent and relevant press releases along with articles from thousands of other news sources. By attending this teleconference, you will learn how to optimize press releases, distribute them to news search engines, and measure your results.

5 Reasons to Attend
• Improve your search engine ranking
• Get publicity in online media
• Increase website traffic
• Use press releases to generate leads
• Boost your sales

Click here to learn more about this SEO for Press Release's Class

GOOGLE is a registered trademark of Google Inc. and this event is not sponsored by or affiliated with Google. Yahoo! is a registered trademark of Yahoo! Inc. and this event is not sponsored by or affiliated with Yahoo!


Understand and Interpret Financial Statements
Financial statements can be thought of as a report card for any business. They provide both a historical and current perspective on the health of an organization, as well as offer indications of future performance. They offer management, creditors, prospective investors and various other users a means to judge the financial performance of an organization.

The speakers will discuss the various components of a set of financial statements. They will also discuss balance sheet and income statement analysis and understanding cash flow statements. Finally, the speakers will touch on key ratio analysis and how ratios provide an additional tool to judge financial performance.

This teleconference is designed to provide you with an understanding of the four basic financial statements, offer concepts of analyzing financial statements, and introduce ratio analysis as an additional tool to measure financial performance.

Click here to learn more about this Financial Statements Class


Twitter® Marketing Strategies that Work
Everyone is talking about online social networking. People are using Twitter®, Facebook®, LinkedIn® and other sites to develop relationships and create sales opportunities. If you want to leverage Twitter® to grow your business, you need to develop a strategy and a plan to connect and leverage the Twitter® tools.

By taking part in this audio conference you will learn how to use Twitter® to grow your business. This audio conference will cover tips and strategies to build a presence on Twitter® and help build brand awareness and increase lead generation. You will learn about the rules of engagement in the Twitterverse, how to listen, when to join the conversation and how, how to use Twitter® for customer service, Twitter® applications (Twellow™, TweetChat, TweetDeck™, etc.) and more.

5 Reasons to Attend:
• Learn how to build a solid presence on Twitter®
• Get tips to create eye-catching posts to capture leads and grow your email list
• Learn what to post on Twitter® to create value and not alienate people
• Discover how to create social currency by recognizing people and retweeting posts
• Find out how to develop strategic relationships on Twitter®

Click here to learn more about this Twitter Marketing Class

TWITTER is a registered trademark of Twitter, Inc. and this event is not sponsored by or affiliated with Twitter. TWEETDECK is a trademark of TweetDeck, Inc. and this event is not sponsored by or affiliated with TweetDeck. TWELLOW is a trademark of iEntry, Inc. and this event is not sponsored by or affiliated with iEntry. FACEBOOK is a registered trademark of Facebook, Inc. and this event is not sponsored by or affiliated with Facebook. LINKEDIN is a registered trademark of LinkedIn, Ltd. and this event is not sponsored by or affiliated with LinkedIn.


How to Avoid Death By PowerPoint®: Creating Powerful Presentations
Every day, executives, managers and rank and file employees sit through bullet-riddled presentations that are boring, uninspiring and worse, don’t get the message across. In this presentation, you will learn how to use several techniques to engage and excite the audience without using bullet point after bullet point. You will lean how visual metaphors, targeted animation techniques and careful placement of graphics will turn your drab presentations into fabulous presentations that compel your audience members to action. This teleconference does not give step-by-step instructions on how to use PowerPoint®, instead, it provides ideas, insights and innovations on techniques that make the use of PowerPoint® more impactful for your audience members.

POWERPOINT is a registered trademark of Microsoft Corporation and this event is not sponsored by or affiliated with Microsoft Corporation.

Click here to learn more about this PowerPoint Class


Online Marketing for Professional Services: Strategies for Individuals and Companies to Differentiate Themselves and Generate Business Online
Increasing competition, decreasing fees and lower barriers to market are some of the most pertinent and difficult problems facing the professional services industry right now. And as the world gets smaller and smaller, companies blend further and further into the background. How can you dominate the online world without breaking the bank? How do you differentiate yourself and your company from a sea of search results?

This audio conference, presented by Jay Berkowitz, author of “The Ten Golden Rules of Online Marketing,” will show you how to stand out from your competitors and generate more business online. Whether you are an individual or a company, Jay will show you how to build your online presence and increase your online revenue.

5 Reasons to Attend:
• Find out what online strategies will help build your business
• Discover how to use the internet to develop your personal brand
• Hear how Google® is evolving and who is poised to challenge their market presence
• Learn which social media sites are best for business
• Start making money from social media

Click here to learn more about this Online Marketing Class

GOOGLE is a registered trademark of Google Inc. and this event is not sponsored by or affiliated with Google.


Is Your Insurance Coverage Adequate?
This teleconference will provide an overview of key considerations and issues in evaluating the adequacy of insurance coverage maintained by corporate America. Areas addressed will include the broad range of first- and third-party insurance available in today’s insurance markets; important factors in ensuring coverage for the proper parties (corporate and individual); key considerations in analyzing the proper scope of coverage as related to policy terms, conditions and exclusions; issues relevant to deciding the appropriate amounts of insurance coverage to maintain; and a discussion of alternative vehicles for transferring or spreading risk.

The teleconference will be beneficial to those involved with or responsible for corporate insurance, risk management and asset protection matters.

Click here to learn more about this Insurance Coverage Class

View all classes available from Lorman Educational Services

========================================

Find other Seminars, Webinars, Conferences and Trade Shows here.

Have your company featured in this department